Benchmark Inputs
Name the market you actually sell against.
Every audit pairs your pricing page with two named competitors, so the gap report reflects the real buying set instead of generic SaaS advice.
Pricing page intelligence
Price the page. Benchmark the behavior.
Cragma scores your pricing page against the same 18 behavioral principles every run, compares the result against two named competitors, and keeps the evidence usable through saved history, share links, exports, widgets, analytics, and presets where those surfaces are enabled.
Model
18
Behavioral principles scored on every run.
Inputs
3
Your page plus two named competitors.
Outputs
History
Re-runs, deltas, exports, widgets, and analytics.
Benchmark snapshot
Illustrative sample content
Sample score
+2.178
Sample gap
+0.6+1.4
Sample backlog
-29
Audit Status Score Run
linear.app
Pricing page
Today · 09:42
vercel.com
Pricing page
Today · 08:14
stripe.com
Pricing page
Yesterday · 11:31
How Cragma works
Three inputs. One benchmark report.
The workflow stays narrow on purpose: choose your pricing page, choose two competitors, then let the audit engine score all three against the same model and rank the gaps that matter.
Fixed Rubric
Score the same 18 principles every run.
Cragma applies one behavioral framework across anchoring, cognitive load, trust, risk, and value architecture so history stays comparable.
Audit History
Keep the evidence after the meeting ends.
Saved history, share links, exports, widgets, and analytics features help turn one audit into an operating record as those surfaces are enabled on your plan.
Evidence module
Every recommendation stays attached to evidence.
Cragma does not stop at a score. The benchmark explains which principle moved, which competitor outperformed you, and what changed on the page that drove the gap.
Fixed scoring model
Every run uses the same 18-principle behavioral rubric so score movement reflects the page, not reviewer drift.
Evidence attached
Low scores map back to copy, structure, and page evidence so the benchmark is actionable instead of abstract.
Named competitor context
Gaps are ranked against the two competitors you chose in the same run, not a vague best-practice average.
Evidence-backed benchmark reports
Each principle score points back to the page copy, plan structure, and comparative evidence that moved it.
Saved history and repeatable presets
Pin recurring URL sets, re-run audits, and watch score movement across releases instead of starting from scratch every review.
Share links, badges, and widgets
Publish saved audit results on the surfaces your current plan unlocks, from read-only share links to embeddable score views.
Analytics built from real audit data
Trend lines, deltas, and benchmark distribution surface where a pricing page is compounding and where it is stalling.
Named competitor benchmarking
Benchmark against the companies your buyers already compare, not an anonymous average of unrelated pricing pages.
Exports for the rest of the org
Move saved audit evidence into decks, docs, and downstream analysis when export access is enabled.
What the report returns
Signals from the latest benchmark run.
Example action
Illustrative recommendation
Reframe the middle plan as the price anchor and expose annual savings earlier in the decision path.
Feature surface preview
| Capability | Free | Pro |
|---|---|---|
| Re-run audit button | ||
| Principle explanation tooltips | ||
| Domain-grouped history | ||
| Per-domain trend timelines |
Benchmark coverage
The rubric stays fixed. The evidence changes with the market.
Anchoring & Price Framing
How anchors, price framing, and savings context shape value perception before buyers compare features.
AP · 4
Cognitive Load Reduction
How clearly the page helps a buyer choose without creating unnecessary mental work.
CL · 4
Loss Aversion & Risk Mitigation
How strongly the page removes billing anxiety, purchase hesitation, and perceived implementation risk.
LA · 4
Social Proof & Trust
How much credible proof, testimonials, and trust language reinforce the offer.
SP · 3
Decoy & Value Architecture
How well the plan ladder steers buyers toward the intended tier through contrast, asymmetry, and structure.
DV · 3
Pricing
Start free. Upgrade when the benchmark becomes a workflow.
Every plan uses the same audit engine. Paid plans expand saved history, report depth, exports, widgets, analytics, and repeatable benchmarking workflows.
Free
1 audit / day
$0 / mo
Run one benchmark a day and review the core report before you add saved workflow tooling.
- 1 audit / day
- 18-principle psychology audit
- Basic score breakdown
- Re-run audit button
Starter
5 audits / day
$49 / mo
Add domain-grouped history, managed presets, and regression changelogs for repeat benchmarking work.
- 5 audits / day
- Everything in Free
- Domain-grouped history
- Per-domain trend timelines
- Managed audit presets
Pro
Unlimited audits
Most popular
$79 / mo
Everything in Starter with unlimited audit volume, exports, widgets, and the current analytics workflow.
- Unlimited audits
- Everything in Starter
- Unlimited audit history
- Managed audit presets
- Regression changelog
Agency
Unlimited audits
$199 / mo
For teams that need branded exported artifacts and white-label share delivery where those surfaces are enabled.
- Unlimited audits
- Everything in Pro
- White-label share pages
- Branded PDF artifacts
- Agency-ready client delivery
Frequently asked
Questions teams ask before the first benchmark.
Cragma keeps the audit model fixed. The same 18-principle rubric runs against your page and two named competitors, so re-runs stay comparable and audit history becomes useful.
Start benchmarking
Run the first audit and keep the evidence when the decision gets political.
Free gets you into the workflow. Paid plans make the benchmark durable through history, reporting, exports, widgets, and analytics.